Joseph Smarr

Thoughts on web development, tech, and life.

Category: Papers and Talks (page 3 of 4)

A collection of academic and professional papers, presentations, and talks that I have given.

Open Social Web: Coming soon to a conference near you

The social web is opening up, and its seems everybody wants to talk about it. Between the technologies, companies, and privacy / control issues involved, there is no shortage of strong opinions. And at Plaxo, we\’ve found ourselves right in the middle of all the fun, both due to the continued success of Pulse, and because we\’ve been consistently vocal advocates and early adopters of the open route.

Perhaps that explains why I find myself about to head out on the road for nearly back-to-back speaking appearances at a number of great conferences. This is going to be a marathon, but I can\’t wait! I love to talk about these issues, and I love engaging with the community. So stop by and say hi if you\’re going to be at one or more of these events:

Future of Web Apps Miami: Miami, Feb 28 – Mar 1
Workshop: Implementing Open Social Web support on your site (Feb 28, 1:30pm – 5:00pm)
Panel: The Future of Social Networks (Feb 29, 11:15am – 11:55am)

Graphing Social Patterns West: San Diego, Mar 3-4
Panel: Privacy Management & Data Portability for Social Networks (Mar 3, 4:15pm)

MIX: Las Vegas, Mar 5 – 7
Panel: Social Networks: Where Are They Taking Us? (Mar 6, 2:30pm – 3:45pm) [filter \”Speaker\” for \”Joseph Smarr\” to see session details]

South by Southwest Interactive: Austin, Mar 7-11
Panel: Building Portable Social Networks (Mar 10, 5:00pm – 6:00pm)

Web 2.0 Expo, San Francisco, Apr 22-25
Talk: Data Portability, Privacy, and the Emergence of the Social Web (Mar 23, 10:50am)

Opening up the Social Web (SNAP Chat)

Opening up the Social Web
SNAP Chat – What’s New in OpenSocial
San Francisco, CA
November 28, 2007

Download PPT (1.0 MB)

Update: PivotalLabs has put up the full video of my talk (.mov, 119 MB)
The folks behind the recent SNAP Summit have started a SNAP Chat series, and for their first event, they invited me and Hi5 Architect Paul Lindner to talk about OpenSocial and its place within the larger project of opening up the social web. I gave the latter talk, and then Paul did a technical tutorial and deep-dive on the nuts and bolts of OpenSocial.

This was the first time I’d put together a public talk on the broader vision of opening up the social web. I described the work that I’ve been doing at Plaxo to support and adopt open standards, Plaxo Pulse, the Bill of Rights I co-authored, and being the first company to implement OpenSocial, but I also talked about OpenID, microformats, social network portability, OAuth, and how these technologies all seem to be converging on a shared vision of how the Open Social Web should work.

This talk complements some other great recent presentations by Tantek and David Recordon on building an Open Social Web. It all feels so tangibly close now, and I’m sure after next week’s IIW, it will feel even closer. Once our new friends-list portability project goes live, things are going to get very interesting. Exciting times!

Video of WebGuild panel on OpenSocial

A couple of weeks ago, I was asked to speak on a panel about OpenSocial for the WebGuild of Silicon Valley. It was a lively discussion featuring Chris Schalk from Google, myself, and Akash Garg from Hi5, moderated by WebGuild president Daya Baran. The event was hosted at Google HQ and over 300 people attended.

I talked about Plaxo’s implementation of OpenSocial as well as the larger context of opening up the social web. The video just got posted, and I’ve also embedded it below. Thanks to WebGuild for inviting me!

I’m speaking at SiliconValley NewTech tonight

meetup Short notice, but I’m speaking tonight at the SiliconValley NewTech November Meetup in Palo Alto, and I’ll be giving a demo of OpenSocial apps running inside Plaxo Pulse. Stop by and say hi if you get the chance!

OpenSocial and Plaxo: What a week!

Wow, I’m exhausted, but incredibly happy! I’ve been working insane hours all week to get Google’s just-announced OpenSocial APIs implemented in Plaxo Pulse and launched live by the time of their announcement. And we did it! We released full support Thursday night, making Plaxo the first site to publicly implement OpenSocial. Yay!

I only found out about OpenSocial less than a month ago (I was on vacation in France when the initial disclosure event took place, but Marc Canter brokered an introduction when I got back; Thanks, Marc!). And the project inside Google was being developed fast and furious the whole time, which meant the specs were in a constant state of flux and there wasn’t a lot of time for such frivolities as “documentation” or “Q&A sessions”.

Actually I think it was a wise and bold choice by Google to run so fast and loose, rather than doing a more traditional big consortium with frozen specs and tons of details that would never have hit the mark in time. But it made the race to get things working in Plaxo all the more chaotic and exciting. The good news is when you’re dealing with known open standards like JavaScript and HTTP, you can pretty much always figure out what’s going on and devise some working solution, even if it involves some judicious use of proxies, mod_rewrite, and regular expressions (which, trust me, it did).

The launch of OpenSocial itself went better than anyone could have possibly planned. After spending several weeks under strict NDA and not even being able to know who the other container or gadget developers were, we were all a bit dismayed when a New York Times writer did enough digging to leak most of the story a few days early. Google decided that rather than try to keep the lid on any longer, they would release the embargoes early, so starting Tuesday night there was an explosion of public excitement in the press and blogosphere. The reaction was overwhelmingly positive, and by the next day the story got even more exciting: MySpace, Bebo, and SixApart joined as last-minute partners (previously there were several social networks agreeing to support OpenSocial, but none as big as these new entrants). Suddenly it looked like the whole world was going open (save, of course, for Facebook). This led to yet another round of frenzied reporting, which in turn made the OpenSocial announcement even bigger.

Since Plaxo was listed as one of the original supporting partner sites, all of these stories mentioned Plaxo, which means I could track them all in Bloglines via the Plaxo keyword search feed. This was like having a little web beacon plugged into all the stories posted everywhere, and it was just amazing to see how many different publications wanted to cover it. Bloglines (which I love) has this annoying feature that it won’t keep more than 200 unread items per feed. Normally the Plaxo feed gets 10-20 hits per day. Since Tuesday night, I had to check it every couple of hours or it passed the 200 mark. And, perhaps not surprisingly, our traffic at Plaxo also shot through the roof after the announcement went out.

Despite the early leak, Google kept its internal launch schedule the same. On Thursday night, I was invited to Campfire One: a small, invite-only gathering of some of the key developers participating in the launch. They actually built a campfire in the middle of Google’s campus and gave us all folding chairs, blankets, mugs of hot cocoa, and long marshmallow roasting forks to make s’mores with. They made a series of presentations on OpenSocial, showed demos of it working in sites like Hi5 and LinkedIn, and showed off popular gadgets like iLike and Flixster. Then they told everyone to roast marshmallows and mingle. To my surprise, I ended up next to Larry Page and Eric Schmidt standing around one of the fires. I was very impressed that not only had they showed up to this event, they totally got the vision for the open social web and were excited about seeing it develop further!

This was the first time I’d met many of the other participants in the OpenSocial project, so it was great to finally “step out of the dark” and be able to talk openly with them all about working together. I told everyone that Plaxo was planning to launch our OpenSocial support live right after the campfire ended, which became a source of much talk and excitement. Apparently all the other sites had just gotten internal demos running, but none of them had plans to go live until things settled down a bit and got more stable, say late ’07 or early ’08. The Google team said they had a spreadsheet a mile long of changes they planned to make in the short term, but if I didn’t mind fixing things as they broke, they were thrilled to have a real implementation available for people to play with. When Larry brought his marshmallows over share with some of the other Googlers (including Sergey Brin, whom I also hadn’t seen earlier), he exclaimed “hey, those Plaxo guys are launching OpenSocial support tonight!,” so I felt confident that the extra work required to launch support so early was well worth it.

The official launch of OpenSocial brought yet another round of press frenzy, and the fact that Plaxo was the first site to go live with support became a story itself. We were already planning to have a party on Friday afternoon to celebrate getting the code live, but we decided at the last minute to open the party to the public and use it to give a public demo of OpenSocial running live in Plaxo. We posted the invitation to our OpenSocial “Open Social” on Thursday afternoon and on Friday at 4pm we had about 100 guests at Plaxo HQ with whom to share some pizza, beer, and talk of the open social web.

I talked a bit about Plaxo’s commitment to helping open up the social web in general (such as our support of OpenID and microformats, our Online Identity Consolidator, the Bill of Rights I co-authored, and plans for enabling friends-list portability) and then dove into a demo of OpenSocial gadgets running in Pulse. The first thing everybody saw was a bunch of RockYou emotes in the normal pulse stream–they were generated by the OpenSocial gadget, posted through the standard APIs, and then translated by Plaxo into a pulse feed and shared out just like you would with photos, your blog, or anything else that came from a social web site. (Raymond and Jia from RockYou both came over to Plaxo and stayed up late to make sure our container implementation was solid and that their apps ran well on Plaxo. Thanks guys, that was a huge help, and everyone in the office can’t stop playing with emote now, heh!)

opensocial-topfriends-in-plaxo-pulseI then showed a bunch of gadgets running in my Pulse profile page, including horoscope, iLike, and Slide’s FunWall and TopFriends, both of which are impressively sophisticated apps, and among the most popular apps on Facebook. I met Slide’s CTO Jeremiah Robinson at the campfire, and he was eager to make sure his apps ran well on Plaxo. After a bit of back-and-forth IMing and tweaking on Friday, they all ran beautifully–a testament to the well-executed design of OpenSocial!

It’s amazing to think that less than 24 hours after launching this major new platform, not only is it running live in Plaxo, we already have several first-class gadgets from top developers like RockYou and Slide. If Plaxo had tried to build our own proprietary platform, we could never have successfully wooed these developers to build exclusively for us, let alone had things up and running this quickly. That’s why open always wins, and that’s why we love open standards at Plaxo.

This is just the beginning–there’s so much more to do to truly open up the social web. But OpenSocial is a huge milestone, not only because so many large players are now supporting the open social web, but also because the launch was so large and successful that it introduced a ton of people to the concept of open and got them thinking about what more could be done here. It’s an incredibly exciting time, and you can bet I’m going to keep driving things the best way I know how: by talking about the vision, and then backing it up by shipping real code.

P.S.: Here’s a video I recorded earlier this week at Google talking about Plaxo’s involvement in OpenSocial.

P.P.S.: Here’s a video of the demo I gave on Friday, captured by Chris Heuer.

Advanced JavaScript (Widget Summit 2007)

Advanced JavaScript
Widget Summit 2007
San Francisco, CA
October 16, 2007

Download PPT (2.8MB)

Niall Kennedy asked me to speak at his second annual Widget Summit about “Advanced JavaScript” to a audience with a mix of business, product manager, and engineer types. Since I wasn’t sure how to target the talk, I decided to keep my prepared slides light and did a quick run-through of things to be aware of when developing with JavaScript (basically, how not to make your widgets slow or insecure). I then left the remaining time for interactive Q&A.

This turned out to be a good strategy I think, because we got a good 20-30 minutes of lively back and forth discussion in the audience, which drilled down on some of the areas I touched on but also brought up interesting topics I hadn’t covered at all. My main goal was make the attendees aware of enough important issues that they could go back and be able to dig into them in more detail as needed, and I think in that regard it was a success.

PS: I think it’s great to see more small, community-driven conferences like Widget Summit and last week’s Graphing Social Patterns popping up. It shoudn’t cost a fortune to meet and learn from your colleagues, especially since in the web / tech world, most of them are more than eager to share what they know!

Open Social Web was all the talk at Graphing Social Patterns

I just got back from two awesome days at the Graphing Social Patterns conference (BTW, as a south bay resident, I loved that it was NOT in SF like so many of these events are!). While the conference was ostensibly focused on Facebook and its platform, I was surprised and delighted to see that almost everyone wanted to talk about the Open Social Web–how there won’t and shouldn’t be just one company owning the social graph, how sites need to be able to inter-operate, how users need more control, and how this is a real and practical problem today. People really got it, and they want to see open prevail.

Both keynotes covered these issues as major themes. Reid Hoffman said there will continue to be multiple social graphs, and that that’s a good thing. And Tim O’Reilly gave an amazing pitch for how the open social web can fix the problems with social networking today–Why can’t a site like facebook defer to a site like geni to know who’s in my family? Why can’t you use the social information inherent in my email? In my cell phone? Why can’t I have different types of relationships with different people? And his answer was “openness is good for you; all these tools will get better when they inter-operate”.

This afternoon, I participated in a panel called “Opening up the Social Graph” along with Tantek, David Recordon, Ted Grubb, and Chamath Palihapitiya (who interestingly enough also worked with Plaxo at AOL when we did our Universal Address Book integration with AIM). We had a packed house, a great discussion, and got lots of questions from the audience–people were really paying attention. At one point, Tantek asked the audience how many people out there wanted Facebook to support open standards like OpenID and microformats. The entire room raised their hands. It was a poignant moment.

And, as with most events like this, I also got a lot of opportunity to meet people in the hallways and got into a lot of great discussions. It didn’t hurt that we were giving away a bunch of “Yeah, I’d sync that.” Plaxo t-shirts, which seemed to be quite a hit. My conversation with Jason and Teresa from Web Community Forum turned into a video interview that I think nicely captured the current issues with walled gardens vs. the open social web.

Congrats to Dave McClure for pulling off such a high-impact event!

Update: The video of our panel discussion is now available.

My Ajax talk is now on YUI theater

When I gave my talk on High-Performance JavaScript at OSCON in July, I found out that I was speaking right before “Chief Performance Yahoo!” Steve Souders. To be honest, I was a bit nervous–we read everything Steve writes at Plaxo, and he runs a whole group at Yahoo that does nothing but focus on web performance. But our talks turned out to be quite complementary, and we really hit it off as fellow evangelists to developers that “you CAN do something to save your users from slow web sites”.

When we got back to Silicon Valley, Steve said “let’s do lunch at Yahoo! some time”. So I went over on Monday and had lunch with him and JavaScript guru Doug Crockford (also at Yahoo!). Doug is actively working on how to enable secure cross-site mashups, something near to my heart, so we had a great discussion. When we were coordinating lunch plans, Steve had said “hey Joseph, as long as you’re coming over, why not give your talk at Yahoo!, and I’ll give mine again, and we can put them both up on YUI Theater“. And that’s just what we did!

It turns out that Yahoo! has a set of classrooms in one of its buildings where employees regularly come to hear various talks (both from fellow Yahoos and outsiders), so they had a great setup there, and the room was filled with several dozen fellow web hackers. Eric Miraglia, the engineering manager for YUI (which we use in Plaxo Online 3.0), personally videoed both talks, and we had a great discussion afterwards. He told me it would take “about a week” to get the video online, so imagine my delight when I saw it already posted this morning! (He must have heard about that whole “under-promise and over-deliver” strategy, heh).

I was honored to be invited to speak in front of a company like Yahoo! and to a group of people like Steve, Doug, and Eric who are absolutely at the forefront of web technology and are also true believers in sharing their knowledge with the web community. I’ve learned a lot from them all, and I think Yahoo’s recent work with YDN, JSON, and YUI is the best example of open and pragmatic involvement with developers I’ve seen at any big company in recent memory. After the talk, I asked Doug Crockford if I’d done right by him, and he said “that was really great–I only disagreed with one thing you said.” Wow–that’s good enough for me! :)

Robert Scoble interviews me on video

Alpha blogger and avant-garde digital media journalist Robert Scoble came over to Plaxo yesterday to talk with me and John McCrea about the Online Identity Consolidator I wrote that Plaxo launched today and open-sourced. He posted a 30-minute video of the interview with his analysis on Scobleizer, and I’ve included the video below as well.

Scoble’s interview style is always a great mix of technical deep dives interspersed with questions that ask to “explain this in terms that anyone could understand”. He’s both passionate and skeptical of new technology, and it’s an effective way of teasing apart the hype and substance surrounding the announcements he covers. He also immerses himself in the technology he discusses, and thus develops deeper and more personal opinions about it (e.g. he’s an active Plaxo Pulse user), which in this age of sound bytes and talking points is something we sorely need more of.

Anyway, enjoy the video, and I hope it helps get you as passionate about the open social web as I am!

High-Performance JavaScript (OSCON 2007)

High-Performance JavaScript: Why Everything You’ve Been Taught is Wrong
O’Reilly Open Source Convention (OSCON) 2007
Portland, OR
July 25, 2007

Download PPT (7.3MB)

This talk describes many of the counterintuitive lessons we learned at Plaxo while building Plaxo Online 3.0 and trying to make it fast. 

In addition to sharing technical tricks and gotchas, I try to talk at a higher level about how to approach building fast web apps and how to change your normal assumptions as an engineer or designer when working inside a web browser. When I first practiced giving this talk, it took me about an hour, so I had to cut it down quite a bit. If you’re hungry for more, you can check out the “director’s cut” with all the extra slides still in. :)

This is my second year it OSCON, and like last year I am really impressed by the quality and the attitude of the people here. Hearing smart people talk passionately about topics they’re experts in is inspiring to me, even–or perhaps especially–when I don’t know much about the topic. It’s also nice to catch up with friends and colleagues (many of whom actually live in the bay area, but somehow we only meet up at events like OSCON!)

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