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Data Portability, Privacy, and the Emergence of the Social Web (Web 2.0 Expo)

Data Portability, Privacy, and the Emergence of the Social Web
Web 2.0 Expo
San Francisco, CA
April 23, 2008

Download PPT (5.3 MB)

cover-slideI’ve been talking about opening up the social web for some time, but the world keeps changing around me, so I can never use an old talk for very long. Since Web 2.0 Expo is such a big venue (probably the biggest conference I’ve ever spoken at), and since at Plaxo we’ve recently come to a new degree of clarity on how we see the emerging social web ecosystem emerging, I decided to make a totally fresh talk that answers “what is all this stuff going on right now, and where is it all headed”. After doing a dry-run for Plaxo employees yesterday, it was suggested that the visual impact of my slides could use some “polishing” (hey, I’m an engineer!), so our creative director Michael jumped in and worked with me into the night to help pretty things up. He’s amazing and this is easily the most beautiful set of slides I’ve ever had the privledge to deliver. :)

The room was packed, and I think the talk went very well. In fact, the Q&A was so lively and went on for so long that I actually got “played off the stage” with music to make room for the next speaker! And the huddle around the stage lasted considerably longer. So I guess I at least I got people thinking and talking. ;) I was also pleasantly surprised to see a torrent of positive real-time reviews in the twitter-sphere (archived screenshot). My talk was live-blogged by Andrew Mager and Mark Scrimshire (thanks, guys!), and John McCrea even shot some video.

SocialWebDiagram-5It’s very exciting to be in the middle of such a transformative period in the Web. I firmly believe we’re on the cusp of the next major phase of the Web–the social web–and that a new layer of service providers are emerging to empower users to interact with the thousands of socially-enabled sites and services: identity providers, content aggregators, and social graph providers. There are examples of companies today that fulfill one or more of these rolls, and Plaxo is certainly going to participate in all of them, but we’re all just getting started, and–as I find myself saying more and more–you ain’t seen nothing yet!

  • http://blog.webclusive.com Ronald Kleverlaan

    Joseph, thanks for your great presentation and perfect overview of the

  • http://blog.webclusive.com Ronald Kleverlaan

    Joseph, thanks for your great presentation and perfect overview of the playing field and the different Open Standards. Finally someone who is greating a clear overview!

  • http://geocities.com/rmarkwhite Robert Mark White

    I am excited about the changes going on at plaxo. I do have one question, what happened to the hidden feature of foaf http://support.plaxo.com/bin/answer.py?answer=642
    will that come back?

  • http://josephsmarr.com Joseph Smarr

    Heh, wow I'm really glad someone still knows and cares about that feature. :) The profile pages got rewritten recently by someone else and that was one of the casualties (since it's kind of a hidden feature I added long ago). What are you using it for, out of curiosity? It shouldn't be hard to add back in, but I hardly hear about FOAF these days, and the page itself is tagged with hCard, which has basically the same info in the FOAF version. Thanks! js